Wow…we can't believe it's already been one month! Whew! First & foremost, thank you so so much to all our friends and family for the endless support over the past few months while we fought to get MBStix up and running. It really means the world to us.
“MBStix” started with us banging out workouts at our local box and loving it. However, we wanted an athletic shirt that we weren't finding at any other athletic retailer (AKA we were REALLY tired of cutting our tee’s to make muscle shirts haha!) We then created our graphic the old fashion way, graphing paper! We LOVE our snatch graphic because not only is it a popular olympic lift, it represents much more to us. It symbolizes power, perseverance and fight. You have to commit to a snatch and put your whole heart into it. With that said, that’s how MBStix took off, we teamed up to put our max effort into our brand and look at us now!
Who is your targeted audience? Our goal is to be a BROAD premium athletic apparel company that ANYONE could wear. We are runners, soccer players, yogis, and a lot more! So design by design (and copyright by copyright) we will be introducing our new graphics so everyone can rock our gear! As always, shoot your ideas and suggestions over to us in an email! Lastly, we ARE able to incorporate your gym's logo onto our gear if you want to purchase in bulk for your members (it's been asked!)
What about the sales? Our first month of sales we’re absolutely off the charts! We ended up having to reorder shirts from our distributor… twice. We then sponsored our first local event at CrossFit Manayunk (@cfmyarmy), which was a USAW sanctioned meet. We met crazy strong athletes, an awesome local CF photographer (@wodtographer), Linette Kielinski, and a kick ass box co-owner and coach from CrossFit MontCo (@crossfitmontco), Kristin! We sent Christmas Abbott, one of our favorite athletes & author of "Bad Ass Body Diet," some gear and she gave MBStix a shout out on snap chat! AND THEN… just as the month was about to close… we made our first INTERNATIONAL sale (S/O to Sweden)! Yes, it was a crazy “first” month but we absolutely loved meeting so many new awesome people in the fitness industry.
How’d the OCTOBER F*CK BREAST CANCER muscle tee sell? Well, it was our best seller! We're super proud to be making our donation towards breast cancer research this week. A VERY special thanks to you guys- this was a cause that really hit home with us. We’ll be sure to share our donation information on social media once the accounting portion is figured out. In the future, we plan to come up with different ways to donate to causes that we care about! So don’t hesitate to shoot us an email if you have a cause or charity you’d like us to research funding towards.
What’s next for MBStix? We CAN NOT wait to show you guys what we have in store...but you guys are going to have to wait a little bit longer (like cyber Monday longer)! The next graphic is HOT!
Keep checking our social media for the exciting new additions we will be releasing in a few weeks!
Thanks again everyone for joining us in this wild ride we have begun!!!!!
Meredith & Mary
OH & don't forget to TAG us on social media and #mbstix while you rock our gear, so we can share YOU with the world!!!